Planning Editing Styles - Miss Georgiou

One of the key things that I have learnt while planning my music video is the fact that editing plays a massive role within the pace and excitement of the music video. If a shot drags out for two long and the same shots are put in place repetitively the audience are eventually going to get very bored of this and want something more then what that music video has to offer. Evidently as a group we are able to see how important it is to use editing styles in a unique and well paced manor that allows the audience to feel like they are on a journey with the audience and not just waiting around for something else to happen. As we are creating a music video we want the audience to feel as involved as possible due to the fact that it will supply a good amount of excitement.

The editing can be used to display the emotions in the scene, for example the use this particular type of editing is actually very conventional as indie artist tend to be as emotionally attached to there audience as possible. The use of this slow placed editing will actually drag out the pain and grief the artist feels and should ultimately pass onto the audience just through the longer shots. As a group we have planned to use this particular type of editing in the last chorus, which is a lot slower in tempo then the typical chorus of 'Salvation' by Gabrielle Aplin. This emphasis's the narrative successfully as we are able to see our artist grieve over the loss of her partner. The artist herself is actually represented a lot stronger through the editing. This is solely because of how we will portray her. For example if we used lots of shots very quickly placed together the overall editing pace would be very fast and give of the impression of being rather panicked and in distress, whereas she still looks emotional here but shes being portrayed as taking one step at a time and moving at a slower rate, maybe more in her own time. The audience will look look up to her as someone who is brave and can take on anything. They will see the artist as someone who can not only be emotional just like a 'normal' person, but she is also described as being a artist whom is very strong and independent, by slowing down the editing and just creating a scene with a slower pace.

Jump cuts are commonly used within the media as they take you from one shot to another, this is something that can completely add new life into the video as it takes the audience to a different perspective or location. This type of editing is very important while aiming to create something that is very entertaining. This particular type of editing is in fact conventional to the indie genre, as it is something that is not necessary used to create effect but more of the fact that it supplies the right amount of energy in the music video. As a group we plan to use this type of editing style on the line 'bring me back around again' this provides us to jump cut from the narrative to performance. It shows the different sides to the artist portraying her as someone with alot of talent as one minute she will be seen acting out a scene and then it suddenly jumps to where the artist is performing and singing the the audience. This will result in the artist being seen as someone who can multitask and the audience will become envious of this trait, leading them to watch on further as they become influence by her talent as an entertainer.  

Time lapses are very common in the indie genre as they create an atmosphere that helps to show how society has become disconnected, this is why we have decided to add this editing style into our own music video. In continuation the indie genre does typically use this editing style of speeding up the footage to make everything seem panicked, very typically we normally see an artist stand in the middle completely still while the city or other location moves around her. We aim to use similar ideas but with abit more originally to them. For example during the faster tempo instrumental of the song 'Salvation' we plan to contain alot of sped up time lapses of London and other busy settings. This will ultimately fit in the with stereotypical rushed and frantic narrative that we aim to produce as a production team. This particular type of portrayal of an artist leads them looking very 'normal', for example she builds a relationship with her audience as they are able to see her in a way that creates panic and frustration, all these emotions lead into the same definition that the artist is not very put together, she is an emotional mess due to her emotions and this is very different to how audience members expect to see a celebrity performer who normally appear to have a perfect life, this method will bring the audience close to the artist as they are able to see her as someone who has been through alot and its still following her dream by being a performer, this editing style can result in the audience feeling alot more motivated and ready for all the problems that they are currently facing in there life.

The final editing style that we know we want to add in our music video is filters. This particular type of editing is done by adding a certain colour effect onto the music video. There is a range of colouring and effects that can be chosen to create certain effects such as black and white and even filters that can distort the image of the video. As a group we plan to use filter throughout the whole of our music video. This is because we feel like filters are conventional to the indie genre as they provide a more dull atmosphere - not boring, but drained of colour making the colouring of the clip appear a lot more natural. This is one reason why indie artists like to use filters as they can make there music video appear to be less vibrant and more 'normal' they may add a grey effect to make they weather look more miserable. The audience will then be able to relate further to the artist and build a closer relationship with her as they will see her as someone who knows what its like to live somewhere with 'rubbish' weather. In addition to this the audience will be able to see the artist in a more natural colour - more like everyday colouring such as grey, black and white. This juxtaposes other artists that may try to make the settings appear in a colour that is a lot more colourful and full of life. Whereas the theme we are sticking with in our music video is to make everything as neutral and raw as possible, making it easier for people to relate to.

All the editing styles that we plan to use in the music video all lead to one possible outcome. That is that the artist is displayed as 'normal' as possible. By normal we mean to discourage dyers theory of the artist being extraordinary, but in fact make it look like she is a normal person who is actually willing to live an ordinary life like many others. The slower editing style builds a relationship with the audience as it encourages them to take in all the details and emotions presented in that scene. They will notice how the slower paced editing contributes to her pain and take comfort in the fact that she is an artist who is able to be open about her feelings. The jump cuts will allow the audience to relate to the different perspectives the artist wants to display as well as the different settings. This will help the audience learn more about the artist and her favourite places to be as well as her home, by doing this they feel like they are learning more about her as a person and feel a lot more connected to her as they now have an idea of what town she lives in and what else. In addition to this we are able to add in the filters and the time lapse, to create a more stronger and noticeable change to the editing styles. This will show a clear example of how we want our artist to appear like someone who does have emotions she cant control sometimes. By the speeding of the shots and the time lapses we are able to see a clear idea of how our artist relates and builds a relationship with the audience as she is not shown in any artificial light. She remains very true to the natural setting and the editing helps its continue this image.