Monday, 11 January 2016

Rough Cut - Miss Georgiou

After completing my music video I need to upload the rough cut to YouTube and have people view it. This is too guarantee decent feedback for our finalised music video. Audience feedback is crucial as it gives us as a group the necessary tools needed to improve the music video even further. Any mistakes or errors that may not have been picked up on can sometimes be seen easier or quicker from another person outside of the group. This allows us to be able to conduct the corrections a lot quicker and edit our final cut together and this will overall make it a lot more enjoyable for us as a production team as we will feel confident that it is what the audience members want. Overall this all add to the target audience feedback and as a group we are able to see if our audience is enjoying the music video and actually gets the message we are trying to get across.


The audience feedback will range from about 15-25. This is because we have all shared the rough cut through social media and this allows us to conduct a more reliable range of feedback. This is due to the fact that the audience who are going to be mainly watching the music video will be around these ages as the majority of people we know are around a similar age. This allows us to be able to get feedback from males and females that are in this age bracket and overall there opinions are the most important as they are sort of people that we would want to enjoy this particular type of music video. In addition to this audience feedback is important due to the fact that we are able to get different opinions and tastes being represented through the comments. As a group we can take notice of the fact that we may not always be getting comments from people that like the indie genre and this is okay because in a real life situation not everyone would be able to enjoy this particular genre of music. In consequence of this as a production team we should knowledge the fact that we can not appeal to everyone but we can try and make it at least watchable to everyone without them being too bored etc. The main source of feedback actually came from the social media side of things. As a group we all shared the video through YouTube, Twitter and Facebook. This allowed us to take full advantage of all social media and overall allowed us to be able to widen our spread to all audience members. This is because the more accessible we make this particular rough cut the more feedback we will have from all different types of people over the internet. Furthermore as well as using social media we also got face to face reactions and comments. We got people to watch the music video in real time and this helped us judge there real life reactions which overall helped us get a true and genuine reaction. However as social media comments can be made anonymous the real life comments may have been forced and faked to not hurt anyone's feelings. This could overall leave the group we not enough of constructive criticism although so far as a whole we seem to have a good range of honest opinions on the music video. The feedback being either negative or positive will still continue to benefit the our production and music industry as we are giving ourselves the opportunity to make it as good as possible. This made it easier for us as a group to take the criticism and provide the best music video there can possible be for our audience. In addition to this the music industry would benefit from this type of feedback as we are portraying a very careful and accurate type of music video that our audience ultimately wants to see.
 
This particular type of comment really shows the portrayal of the target audience well. The particular type of slang being used for example 'sik' allows us to know what type of culture this person is part. Obviously Aaron Daniels is young which is good as this is the particular age we want to be leaving comments on our YouTube page, in addition to this we are able to see how much of an impact this type of comment would have on our music industry as someone who would be classed as young but maybe a bit more edgy. This relates to our stereotypical indie genre fan and ultimately gives us a very accurate representation of what the fans truly think. This comment displays all positive feedback which means that for this particular people our music video has been successful in all kinds of ways. The particular phrase on fades and time movement help us understand that we have blended the scenes together well and that it has a distinctive rhythm that moves and doesn't cause too much confusion. His comment about the correlation with the colouring and the storyline is very appealing to us as a group as this is something we did on purpose to show the audience that the narrative was decreasing in happiness and overall can display a very depressing cold end. This is why we wanted to add the decrease the filter 'combat' to 60% and lower it as it went along to show the overall video getting darker and darker. 




This particular comment is more constructive and blunt on the music video. Although it aims to provide a lot of detail about why the narrative is liked and why they want more performances added it is clear that as a whole they do not have the strongest opinions on the music video. Although brief, we are still able to take positive and negative things from it. The particular part of the comment that is positive relates to the narrative side of the music video. This is a good comment to get as we know that the feedback on the music video shows us that the narrative has been taken successfully and doesn't overwhelm the audience in a difficult way that is too emotional for them. In addition to this we may look over the narrative and see if there are any scenes that we can shorten and add more performance elements in, this will convey with what the audience is after and help them to relate more with the artists talent rather then just the story. This is due to the fact that as an audience, people may want to see more of the artist performing to them and not acting in a scene. This is something that will be discussed with the group while making additional changes to the final cut. This particular comment appeals to the music industry as it displays what some people prefer as there overall taste, and this allows us to acknowledge what type of key concepts are more favourable to one person but maybe not the other.


This particular comment is able to show a clear demonstration of both a negative comment and positive comment. This means that as a whole we are able to see a positive and negative all in one. This comment also has additional information and states exactly what they don't like and what they do like about the music video. This was another comment about the narrative and how clear it is. Being clear is always a very successful feedback reaction as it shows that we haven't made it too confusing with all the individual scenes. The fact that they even included that we added so much and it was impressive was a very good sign that we are heading in the right direction with our music video. Although we have already received a positive comment on the colouring of the clips. We are also able to see a range of different opinions. In this case we are able to see how much of an impact the colouring can have on different people. This is seen through the particular comment about her struggling to get her head around the colouring that has been added to the original clips. This allows us as a group to be able to go back and go over the combat filter and saturation adjustment in the music video to try and arrange them better so that they are able to blend and be less noticeable when the clips fade to a darker correlation. This is something that as a group we need to discuss in greater detail together.
This particular comment relates well to the indie genre. This is because we are able to see a clear correlation between how the editing has influenced a clear storyline and music video that flows better. This particular comment allows me to be able to see where I am being successful and this is why I am able to take the positive information from this comment and know that I am doing well in my post production stage.



Although this comment still does well at being both constructive and positive. It produces a criticism that would effect the music industry in a real life situation as the record label would want the acting to be as accurate and realistic as possible. In my case however, It doesn't worry me too much as I am trying to create something conventional to the media genre. My aim was to create something that displayed all my media skills very well and the acting doesn't necessarily display this so overall it does not concern me as much. The positive comment about the fades and narrative is also very positive to me as I am able to see how well the transitions blend all the scenes together. I did this by overlapping the clips together and making them fade well and transparently. This is something that I wanted to display strongly as the whole theme I had for my indie genre music video was for it to be very natural and flowing which would overall relate well to my audience members as I could promote my music video as something that was bendable and the flow of the music video was important for it to look realistic. I wanted them to see the music video and the artist as something that was very relatable, this is because I felt that one of the most important conventions of an indie genre is in fact the idea that the artist is very original and relatable and I felt that by having a very flowing music video I was able to achieve this.

Overall as a whole, the group did need to come together to decide whether or not we would make changes and overall how much of an impact these changes would have on the music video. This is why we all needed to be able to have a group meeting about these comments and open up the editing process again and add the particular changes that we wish to make. This will result in either a huge change of the colours (by varying the percentages of the saturation and 'combat' filter) and particular performance styles or we could decide to keep it how it is. However the fact that the music video now has a range of different comments gives us the opportunity to at least consider what type of changes we could possibly make. This could lead to an even better music video and with the range of comments from our target audience the rough cut has aloud us to see what type of way we are heading with our music video.

2 comments:

  1. This post demonstrates a proficient understanding of what a rough cut is and the benefits that it has to a production. You have made a start with including the comments that you received and you have also reflected on your comments, but you need to ensure that you have related these points back to the industry.

    Aim-
    1) Reflect on the comments that you received in further detail, by considering the role of the music industry
    2) Be specific with your changes and discuss what you will do to your final production. Include names of filters and effects that you are planning on using

    ReplyDelete
  2. This post now demonstrates some good understanding of what the purpose of a rough cut is. You have made a start with explaining what changes you would like to implement, by considering some filters, however, these points need to be discussed and elaborated in more detail.

    ReplyDelete